Marketing (AAS)(Plan Code: SALMAAPT)
Academic Plans, known as programs, include an overview description and a summary of program requirements. You can search the online catalog via the Academic Plan links on the right for a desired program or a specific course information.
Program has been updated effective 12/14/22. Please see corrections page for details
| Code | Title | Credits/Units |
|---|---|---|
| General Education Requirements | ||
| Communication Skills (6 credits required) | ||
| ENGL& 101 | English Composition I 1 | 5 |
| Course Options | 1 | |
| Health and Physical Education (minimum 3 credits/units required) | ||
| Course Options | 3 | |
| Humanities (minimum 3 credits/units required) | ||
| CMST& 220 | Public Speaking | 5 |
| or CMST& 230 | Small Group Communication | |
| Natural Sciences (minimum 3 credits/units required) | ||
| Course Options | 3 | |
| Computational Skills (minimum 3 credits/units required) | ||
| BUS 102 | Business Math Applications | 5 |
| Human Relations (minimum 3 credits/units required) | ||
| BUS 148 | Business Professional Self Development | 3 |
| Social Sciences (minimum 3 credits/units required) | ||
| ECON 101 | Introduction to Economics | 3 |
| Business Core | ||
| ACCT 129 | Basic Accounting Procedures | 5 |
| BUS& 101 | Introduction to Business | 5 |
| BUS 150 | Computer Business Applications | 5 |
| MGMT 101 | Principles of Management | 3 |
| Major Area Requirements | ||
| BUS 105 | Introduction to International Business | 3 |
| BUS 110 | Customer Service | 3 |
| BUS 117 | Advertising | 3 |
| BUS 251 | Professional Selling | 3 |
| BUS 260 | Principles of Marketing | 5 |
| BUS 199 | Cooperative Work Experience 2 | 1-5 |
| BUS& 201 | Business Law | 5 |
| COLL 101 | College Essentials: Introduction to Clark | 2 |
| MGMT 103 | Applied Management Skills | 3 |
| Electives | 12 | |
| However, twelve (12) units may be utilized from any course with ACCT, BUS, ECON, or MGMT prefixes. | ||
| Total Credits/Units | 90 | |
- 1
Six credit/unit maximum.
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
- Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
- Demonstrate progress toward healthier behaviors. (GE)
- Demonstrate interpersonal/human relations skills. (GE)
- Interpret the human experience, within appropriate global and historical contexts, through evaluation, analysis, creation, or performance. (GE)
- Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences. (GE)
- Apply a method of scientific inquiry, valid to the natural sciences, to evaluate claims about the natural world. (GE)
- Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
- Establish market strategies on the international level.
- Use micro- and macroeconomic concepts to analyze domestic and global business situations.
- Accurately maintain payroll register as required under federal and state laws.
- Create an effective business advertisement to meet the needs of specific target market(s).
- Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
Program maps are a suggested academic plan and should not be used in the place of regular academic advising appointments. Your student entry method, placement, course availability, and program requirements are subject to change and transfer credit(s) may change your map/plan.
To view the current suggested map for your program please visit our website https://programmap.clark.edu/academics