Marketing (CP)(Plan Code: SALMAC45)
Academic Plans, known as programs, include an overview description and a summary of program requirements. You can search the online catalog via the Academic Plan links on the right for a desired program or a specific course information.
CORRECTION MADE 11/13/23. Please see Corrections Page for details.
| Code | Title | Credits/Units |
|---|---|---|
| General Education Requirements | ||
| Communication Skills | ||
| ENGL& 101 | English Composition I | 5 |
| Computational Skills | ||
| BUS 102 | Business Math Applications | 5 |
| Human Relations | ||
| BUS 148 | Business Professional Self Development | 3 |
| Business Core Courses | ||
| ACCT 129 | Basic Accounting Procedures | 5 |
| BUS& 101 | Introduction to Business | 5 |
| BUS 150 | Computer Business Applications | 5 |
| ECON 101 | Introduction to Economics | 3 |
| MGMT 101 | Principles of Management | 3 |
| Major Area Requirements | ||
| BUS 117 | Advertising | 3 |
| BUS 251 | Professional Selling | 3 |
| BUS 260 | Principles of Marketing | 5 |
| BUS 199 | Cooperative Work Experience 1 | 1-5 |
| COLL 101 | College Essentials: Introduction to Clark | 2 |
| Total Credits/Units | 50 | |
- 1
Minimum of Three credits/units required for completion
Program Outcomes
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
- Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
- Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
- Demonstrate interpersonal/human relations skills. (GE)
- Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
- Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
- Create an effective business advertisement to meet the needs of specific target market(s).
Program maps are a suggested academic plan and should not be used in the place of regular academic advising appointments. Your student entry method, placement, course availability, and program requirements are subject to change and transfer credit(s) may change your map/plan.
To view the current suggested map for your program please visit our website https://programmap.clark.edu/academics