Marketing (AAS)(Plan Code: SALMAAPT)

Academic Plans, known as programs, include an overview description and a summary of program requirements. You can search the online catalog via the Academic Plan links on the right for a desired program or a specific course information. 

General Education Requirements
Communication Skills (6 credits required)
ENGL& 101English Composition I 15
Course Options
Health and Physical Education (minimum 3 credits/units required)
Course Options3
Humanities (minimum 3 credits/units required)
CMST& 220Public Speaking5
or CMST& 230 Small Group Communication
Natural Sciences (minimum 3 credits/units required)
Course Options5
Computational Skills (minimum 3 credits/units required)
BUS 102Business Math Applications5
Human Relations (minimum 3 credits/units required)
BUS 148Business Professional Self Development3
Social Sciences (minimum 3 credits/units required)
ECON 101Introduction to Economics3
Business Core
ACCT 129Basic Accounting Procedures5
BUS& 101Introduction to Business5
BUS 150Computer Business Applications5
MGMT 101Principles of Management3
Major Area Requirements
BUS 105Introduction to International Business3
BUS 110Customer Service3
BUS 117Advertising3
BUS 199Cooperative Work Experience 21-5
BUS 251Professional Selling3
BUS 260Principles of Marketing5
BUS 270Introduction to Digital Marketing5
COLL 101College Essentials: Introduction to Clark2
DMA 101Photoshop Raster Graphics4
MGMT 103Applied Management Skills3
Electives are to be chosen from BUS, MGMT, ACCT, or ECON8
Total Credits/Units91

Six credit/unit maximum.


A minimum of 5 credit/units of BUS 199 are required for the AAS. 

Program Outcomes

Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:

  • Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
  • Demonstrate progress toward healthier behaviors. (GE)
  • Demonstrate interpersonal/human relations skills. (GE)
  • Interpret the human experience, within appropriate global and historical contexts, through evaluation, analysis, creation, or performance. (GE)
  • Evaluate, analyze, and explain events, behaviors, and institutions using perspectives and methods in the Social Sciences. (GE)
  • Apply a method of scientific inquiry, valid to the natural sciences, to evaluate claims about the natural world. (GE)
  • Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
  • Develop product, pricing, promotion, and distribution strategies to meet organizational needs.
  • Create an effective business advertisement to meet the needs of target market(s).
  • Demonstrate digital imaging skills through photo sourcing, image manipulation, compositing, and output using software techniques and technical equipment.
  • Apply digital and social media concepts and tools to make marketing decisions.

Program maps are a suggested academic plan and should not be used in the place of regular academic advising appointments. Your student entry method, placement, course availability, and program requirements are subject to change and transfer credit(s) may change your map/plan.
To view the current suggested map for your program please visit our website