Marketing (CP)(Plan Code: SALMAC45)

Academic Plans, known as programs, include an overview description and a summary of program requirements. You can search the online catalog via the Academic Plan links on the right for a desired program or a specific course information. 

General Education Requirements
Communication Skills (minimum 3 credits/units required)
ENGL& 101English Composition I5
Computational Skills (minimum 3 credits/units required)
BUS 102Business Math Applications5
Human Relations (minimum 3 credits/units required)
BUS 148Business Professional Self Development3
Business Core Courses
ACCT 129Basic Accounting Procedures5
BUS& 101Introduction to Business5
BUS 150Computer Business Applications5
MGMT 101Principles of Management3
Major Area Requirements
BUS 117Advertising3
BUS 251Professional Selling3
COLL 101College Essentials: Introduction to Clark2
DMA 101Photoshop Raster Graphics4
ECON 101Introduction to Economics3
Total Credits/Units46

Program Outcomes

Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:

  • Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
  • Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
  • Demonstrate interpersonal/human relations skills. (GE)
  • Create an effective business advertisement to meet the needs of target market(s).
  • Apply selling techniques managing a buyer-seller relationship, including service follow-up.
  • Demonstrate digital imaging skills through photo sourcing, image manipulation, compositing, and output using software techniques and technical equipment.

Program maps are a suggested academic plan and should not be used in the place of regular academic advising appointments. Your student entry method, placement, course availability, and program requirements are subject to change and transfer credit(s) may change your map/plan.
To view the current suggested map for your program please visit our website