Academic Plans, known as programs, include a overview description and a summary of program requirements. You can search the online catalog via the the Academic Plan links on the right for a desired program or a specific course information.
The Marketing certificate provides students with a clear and well-rounded picture of how basic business functions impact marketing in the United States, as well as global, economic systems. Students learn about the conceptual and applied use of marketing, which includes marketing research tactics, the marketing mix concept, customer behavior, and the external environments considered in marketing decisions. Technology, ethics and social responsibility, competition, economics, and government and legal considerations complete the key components of this certificate.
Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of “C” or better in order to successfully complete the program and earn the award. Consult with a business academic advisor for recommended course, program planning.
|General Education Requirements|
|BTEC 106||APPLIED OFFICE ENGLISH||3-5|
|or ENGL&101||ENGLISH COMPOSITION I|
|BUS 102||BUSINESS MATH APPLICATIONS||5|
|BTEC 148||BUSINESS PROFESSIONAL SELF DEVELOPMENT||3|
|Business Core Courses|
|BUS 028||BASIC ACCOUNTING PROCEDURES||3|
|BUS& 101||INTRODUCTION TO BUSINESS||5|
|BTEC 150||COMPUTER BUSINESS APPLICATIONS||5|
|ECON 101||INTRODUCTION TO ECONOMICS||3|
|MGMT 101||PRINCIPLES OF MANAGEMENT||3|
|Major Area Requirements|
|BUS 199||COOPERATIVE WORK EXPERIENCE 1||1-5|
|BUS 251||PROFESSIONAL SELLING||3|
|BUS 260||PRINCIPLES OF MARKETING||5|
|CMST&230||SMALL GROUP COMMUNICATION||5|
Minimum of five credits/units must be earned in Cooperative Work Experience.
To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.
Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:
- Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
- Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
- Demonstrate interpersonal/human relations skills. (GE)
- Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
- Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
- Create an effective business advertisement to meet the needs of specific target market(s).