Marketing (CP)

Academic Plans, known as programs, include a overview description and a summary of program requirements. You can search the online catalog via the the Academic Plan links on the right for a desired program or a specific course information. 

The Marketing certificate provides students with a clear and well-rounded picture of how basic business functions impact marketing in the United States, as well as global, economic systems. Students learn about the conceptual and applied use of marketing, which includes marketing research tactics, the marketing mix concept, customer behavior, and the external environments considered in marketing decisions. Technology, ethics and social responsibility, competition, economics, and government and legal considerations complete the key components of this certificate.

Students must complete all specifically listed courses in Major Area Requirements with a minimum grade of “C” or better in order to successfully complete the program and earn the award. Consult with a business academic advisor for recommended course, program planning.

General Education Requirements
Communication Skills
BTEC 106APPLIED OFFICE ENGLISH3-5
or ENGL&101 ENGLISH COMPOSITION I
Subtotal3-5
Computational Skills
BUS  102BUSINESS MATH APPLICATIONS5
Subtotal5
Human Relations
BTEC 148BUSINESS PROFESSIONAL SELF DEVELOPMENT3
Subtotal3
Business Core Courses
BUS  028BASIC ACCOUNTING PROCEDURES3
BUS& 101INTRODUCTION TO BUSINESS5
BTEC 100KEYBOARDING1-3
BTEC 150COMPUTER BUSINESS APPLICATIONS5
ECON 101INTRODUCTION TO ECONOMICS3
MGMT 101PRINCIPLES OF MANAGEMENT3
Major Area Requirements
BUS  117ADVERTISING3
BUS  199COOPERATIVE WORK EXPERIENCE 11-5
BUS  251PROFESSIONAL SELLING3
BUS  260PRINCIPLES OF MARKETING5
CMST&230SMALL GROUP COMMUNICATION5
Total Credits/Units54-56

To learn more about this program's employment outlook, approximate cost and potential careers, please visit the Gainful Employment Program Information page.

Program Outcomes

Program outcomes are overarching skills that are emphasized and reinforced throughout several courses in a specific program; they are measurable statements that define what students should know or be able to do by the end of a certificate or degree at Clark College. After successful completion of this program, students will be able to:

  • Articulate well-considered ideas and written claims to an academic audience, using effective rhetorical techniques, properly credited evidence, and a command of Standard English. (GE)
  • Demonstrate and clearly explain an effective strategy to solve a quantitative problem. (GE)
  • Demonstrate interpersonal/human relations skills. (GE)
  • Successfully manage a buyer-seller relationship to include service follow-up, using professional selling techniques.
  • Analyze a target market and develop product, pricing, promotion, and distribution strategies to meet customers' needs at a profit.
  • Create an effective business advertisement to meet the needs of specific target market(s).