BAS Applied Management (BASAM)

BASAM301 5 Credits/Units

55 hours of lecture

Serves as the core and foundation for the Bachelor of Applied Science in Applied Management Program. It merges both theories and management practices to serve as a practical tool for managers. Stresses good management practices and higher-level decision making by ensuring that current changes in industry and technology are applied to problem-solving and innovative sources for the growth and survival of an organization. [GE]

BASAM305 5 Credits/Units

55 hours of lecture

With the growth of Internet and the popularity of social media among consumers, companies now communicate with consumers in what is becoming the new wave. Covers the knowledge and theories of these growing areas by illustrating topics such as E-commerce, E-marketing strategy, social media marketing strategy, social consumers in digital communities, and measuring the impact of social media marketing. Primary focus is to understand how marketing activities can be implemented, via Internet and social media, to reach target customers and strategic objectives. [GE]

BASAM320 5 Credits/Units

55 hours of lecture

Prerequisite: A grade of "C" or better in MATH 146, or MATH 203 and MATH 204, or an equivalent math course.

Introduces students to quantitative and qualitative research methods. Topics include customized research methodology to fit specific types and sizes of businesses and organizations, application of the research results for informed and relevant management decisions, and an examination of ethical research standards. Case methods will be applied to practical situations. [CP]

BASAM325 5 Credits/Units

55 hours of lecture

Provides a study of various facets of business, from economic systems to forms of business and from ownership to considerations for running a business. Students will learn various aspects of business, management, and leadership functions; organizational considerations; and decision-making processes. Financial topics are introduced including accounting, money and banking, and securities markets. Also included are discussions of business challenges in the legal and regulatory environment, business ethics, social responsibility, and international business. [GE]

BASAM330 5 Credits/Units

55 hours of lecture

This is a BASAM foundation course in accounting theory and principles, applications, and language, with emphasis from a manager's perspective for the requirement to measure and control. Students will analyze balance sheets, income statements, cash flow statements, cost behavior, financial statement interrelationships, financial analysis, product costing, and budgetary control systems. Topics include information reporting for planning, coordinating, and monitoring the performance of an organization. [GE]

BASAM335 5 Credits/Units

55 hours of lecture

Explores the state and federal laws that affect management behavior and organizational practices, including contracts, business organizations, employment law, product liability, safety issues, and environmental regulations. Special attention is given to issues surrounding business start-up and intellectual property. Each student will develop a portfolio/notebook of topics related to his/her career choice. [GE]

BASAM340 5 Credits/Units

55 hours of lecture

Develops the marketing knowledge and skills necessary for a successful manager of a profit business firm or a non-profit organization. Helps students identify and satisfy customers' needs and wants. Focuses on key aspects of marketing for firms both large and small, such as marketing research; target market planning and segmentation; product planning, pricing, promoting, and placement (general distribution); international marketing; and the development of general marketing goals, strategies, and their implementation, with a view toward quality societal standards. Students will develop a comprehensive marketing plan. [GE]

BASAM400 5 Credits/Units

55 hours of lecture

Studies the fundamental principles and techniques of personnel management and examines the management of human resources from the point of view of the personnel officer, the operational manager, and the employee. Examines the responsibilities of organizational leadership for incorporating human resource issues in strategic planning and initiatives. Emphasis is placed on current legal considerations, issues, and research. [GE]

BASAM410 5 Credits/Units

55 hours of lecture

Studies the concepts, issues, and approaches important in effectively managing projects. Topics include project selection, project planning, negotiation, budgeting, scheduling, resource allocation, project control, project auditing, and project termination. Topics are viewed from a managerial perspective. [GE]

BASAM415 5 Credits/Units

55 hours of lecture

Shows managers how to interface with accounting and finance departments, facilitating their understanding of how firms meet their financial objectives, utilizing financial decision making. Describes financial tools and techniques which can be used to help firms maximize value by improving decisions relating to capital budgeting, capital structure, and working capital management. Topics also include multinational financial management, risk management, mergers, and acquisitions. [GE]

BASAM425 5 Credits/Units

55 hours of lecture

Studies the physical movement and storage of goods, such as raw materials, semi-finished and finished goods, and all the associated managerial activities that are important for effective control. Close attention is paid to managerial concepts and responsibilities such as transportation, inventory, warehousing, packaging, materials handling, network design, and customer service. Covers the importance of interrelationships between logistics and production, marketing, financial management, and quality control. [GE]

BASAM440 5 Credits/Units

55 hours of lecture

Focuses on the key aspects that must be addressed for sustained organizational success, effective problem solving, and the capture of opportunities from the perspective of the general manager or the entrepreneur. Topics include strategic issues facing organizations such as the global economy, regulatory changes, competitive pressures, challenges from non-traditional competitors, and the identification and realization of new products; financial analysis, decision-making, communications, and the leadership required to affect and sustain positive organizational change. Complex case studies of both commercial and non-profit entities will be used to immerse the students in the integrated complexities that general managers face. [GE]

BASAM450 5 Credits/Units

11 hours of lecture / 132 hours of clinical

Designed to provide students with major-related, supervised, and evaluated practical training work experiences which may be paid or voluntary. Students will be graded on the basis of the quality of documented learning acquired through hands-on, new experiences in an actual work setting. The course-related outcomes will be designed and agreed to by the student, the organization providing the internship, the faculty member teaching this course, and the BASAM program lead- faculty member. (Four credits application/one credit seminar). [GE]